Far too often, even today, we think of cardboard boxes simply as a means of carrying a product around. Cardboard boxes are not, to most minds, seen as luxury products. Yet, custom setup boxes can give many products that extra aura of luxury, improving product recognition.
Made from rigid cardboard, these boxes can be made to house almost any reasonably small product in an impressive and memorable way. Correctly colored, and embossed, these boxes can help the consumer connect the idea of luxury with the products packed in them. They are a useful way of making that association among consumers, and thus strengthening the product’s position.
Clever use of high-end custom boxes can strengthen a product’s visibility in the market place. Careful branding and creative design will attract attention. Thus, the use of these custom boxes can draw attention to a product, at the same time as providing the support and protection that good packaging will normally supply.
Cardboard high-end custom boxes are, of course, more environmentally friendly than similar plastic boxes. This allows the company to reduce its environmental impact, which is objectively good of and in itself, but it also has a positive effect on a company’s reputation.
Many consumers, particularly younger ones, have extensive concerns about the environment. They tend to reward producers who can show strong environmental credentials. Using custom boxes made from cardboard means that companies can demonstrate a willingness to protect the environment, while still offering a feeling of luxury.
Function and Looks
Certain types of products, such as fragile items, or food items, require extra protection. These type of boxes can be designed with internal features that cushion and protect the breakables inside. Good custom setup boxes can reduce the chance of a product breaking in transit, while still providing that look of luxury and style.
High-end custom boxes may provide the look of luxury, but the use of a custom box, designed to protect its contents, can actually bring some savings to the shipper. Custom boxes, designed to house a fragile product, require less additional packaging. They can, thus, be packed and transported more cost-effectively.
High-end custom boxes are a way of combining both form and function of packaging to reinforce brands among consumers. They are an ideal solution for producers who want to position themselves, at least in consumers’ minds, at the higher end of the market.