Never Underestimate the Power of Retail Packaging

When Christmas time rolls around, kids tear off the wrapping paper without a second thought. They do not care how the gift looks when it is wrapped, they only care about what is inside. There are many businesses that sell products that believe customers are just like children at Christmas. The only thing they care about is the product that they are buying. These retailers may be underestimating the power of retail packaging.

The creation of vacuform packaging materials has allowed business to display their products in a whole new way. This type of packaging allows manufacturers to put their products into custom retail packaging that allows the customers to see exactly what it is they are getting. This has become a very powerful marketing tool. The packaging allows people to see what they are buying, but the actual product is still protected from damage when it is handled by the customer.

This is one of the best examples of retail packaging that helps sell a product, but it is not the only one. A soda bottle that has a special shaped is often instantly recognized. The shape of the bottle has become a part of the brand image of the product. When it is easily recognized, more people will buy it.

Candy boxes that come in heart shapes are another example of custom retail packaging. It is easy to tell what is inside when the package is handed to an individual. There is less of a need to rip the package open, because the person knows what to expect as soon as they see the package.

These are just some of the things that are accomplished by the power of custom retail packaging. Other things can also be accomplished. If the custom packaging is able to fit the item that it holds well, it can protect the item better. There are also many custom retail packages that become a part of the product. Imagine the cereal boxes that also serve as the bowl. When the packaging is combined with graphics, others are able to recognize what is inside as well. They may decide that they want it based on the packaging that they see.

Kids may want to see what is inside of the wrapping paper, but they have learned to enjoy the custom packaging as well. They have grown up with this type of packaging and they have come to expect it. Of course, they may still rip through the packaging to get to what is inside, but at least they pay some attention to the packaging at first.

[11/13/2014]

The Advantage of Wholesale Boxes

One of the best advertising ploys that business have used in the past is offering things at wholesale prices. When this term is heard, people may think that they are getting something at a better price. Whether a person is purchasing wholesale boxes or if they are purchasing a new car the idea of getting the best price is very appealing.

The only problem with this is the idea of wholesale pricing is not always what it seems to be. The concept of wholesale pricing is that you are buying directly from the manufacture. There is no middle man involved, so you are saving money because you do not have to pay any additional expense. As long as the wholesale corrugated box is the same as the retail corrugated box, this would be a great idea.

That makes people wonder if they are really getting a deal with wholesale boxes or anything else advertised as wholesale. The answer may not always be what people want to hear. They may not be getting the deal they think they are.

There are advantages that can be found when choosing a wholesale corrugated box. If you are getting them directly from the manufacture, they may be offered at a lower cost. The key is often to buy the boxes in the volume the manufacturer wants. The manufacturer uses a middle man because they do not want to sell small quantities to a lot of people. They prefer to sell to a single person that buys a lot more at one time. As long as the business can buy in the quantity the manufacturer wants they will get the savings that they want.

When a business does turn to wholesale boxes, they can often get the high quality that they need at a price they want. A wholesale corrugated box from the manufacturer will be the same as the business can get from anywhere else. They will just buy a larger amount of these boxes.

The biggest disadvantage is buying in bulk. When the boxes are bought at the wholesale price in bulk, they will have to find a place to store the boxes until they are needed. They will have to make sure this location is not going to harm the condition of the boxes.

A business should be careful when deciding about wholesale boxes. As long as they take their time to way out the money they will save with the amount they have to buy and that they choose a legitimate wholesaler, they will get the benefits of these boxes.

[11/10/2014]

What Types of Packaging Supplies Do You Need

If you have to ship products for your business, you will need to be concerned about the packaging supplies you will use. The supplies serve many different purposes. They protect the contents of the package from damage during the shipping process. They keep the package securely closed until it is opened by the individual that is supposed to receive it. They identify the location where the package is supposed to be shipped to. When it comes to retail packaging supplies, the need to market the business also comes into play. With all of these needs, choosing the right supplies can be difficult. Every business may have different needs, but there are some things that are essential to have when you are getting packaging supplies.

    Shipping boxes

    The first thing that is needed to ship anything is a box to put it in. There are different materials that can be used. For the strongest boxes, corrugated cardboard is often the best choice. Other materials for the boxes may be needed depending on what is being shipped. The size and shape of the box will also be considered when choosing the right boxes for shipping.

    Protective materials

    There are different ways to protect the contents of the boxes. Paper, confetti, packaging peanuts are all materials that can be used to fill the empty spaces of the box. One of the popular retail packaging supplies for protection that is being used is plastic bags filled with air.

    Dividers

    Cardboard dividers can separate the products in the boxes. These dividers can keep the contents from shifting around and can also protect what is inside. These are commonly used for shipments that include bottles.

    Tape

    The tape will seal the box once the product has been put into the box. The tape should securely close the box and should not be affected by different weather conditions. It should also be big enough to make sure that the box stays closed.

    Shipping labels

    One of the most important packaging supplies is the shipping label. This provides the shipper with a place to put the destination of the boxes. It also allows the business to identify where the box is coming from and can help create brand awareness.

These are the essential packaging supplies that a business will need to send their products to the customers. There may be other items that can help in different ways for the business, but they are not always necessary.

[11/6/2014]

What to Look for in Boxes for Shipping

E-commerce businesses are becoming very popular. The consumers like the convenience and lower prices that these websites can provide for them. The businesses like the ability to market to anywhere in the world. There are plenty of reasons that more businesses are entering e-commerce.

One of the most important things to consider for an e-commerce business is the need to get the products to the consumers. The e-commerce sites have to have a way to ship the products to their customers. The customers expect the products to get to them in a reasonable amount of time. They also expect the products to arrive undamaged. For the e-commerce business, that means they need to find the right boxes for shipping.

An individual shipping something to their family member may not be concerned about the box they put it in. They will find a box lying around that is big enough to send what they want. They will not worry about much more than that.

An e-commerce site needs to consider many other things when it comes to shipping boxes. They need to find a box that fits the items that are being shipped. A box that is too small could cause the product to become damaged during shipping. There may not be enough space for the padding and protection that is needed in the boxes for shipping.

A box cannot be too small, but it cannot be too large either. A box that is too large will require more packing material inside of it. That could end up costing more than it should to ship the product and it may not offer the level of protection that is needed to keep items from shifting around.

Shipping boxes also often need to be divided. This allows the shipper to fit multiple items safely and securely inside the box. The e-commerce site will also want boxes that clearly identify where the item is being shopped too. They should have the space needed for the packing label so that there is no delay in receiving the product.

A box for shipping is also a marketing opportunity for the business. The name, brand and logo of the business can be displayed on the box. That will be seen by many people, especially if the consumer reuses the box.

There is a lot to consider when choosing shipping boxes. The size, shape and material used for the box are all important. In the growing world of e-commerce, it is something that should be carefully planned to insure success.

11/03/2014

Cardboard Displays Come in All Shapes and Sizes

A display in a business can be used for many different things. It can be used to help market specific products. It can be used to provide information to the customers of a business. The only limit to how cardboard displays can be used for a business is their imagination. A cardboard or corrugated display can come in a variety of sizes and shapes. Some of the uses in a business include:

    Displaying products

    The boxes can be designed to not only store the product, but also provide a display that is functional. The display can help keep the product neater and more appealing to anyone that sees it. Cardboard displays of products are a great type of point of sale advertising.

    Promoting an event

    The displays are a great way to let customers know about a special event that is going on or that is coming up. The displays can be put into locations where the customers are not able to miss them.

    Building brand recognition

    Many of the displays can help increase the brand awareness for a business. The design of the display can reflect something unique for the business and make it easy for the customer to recognize and remember the business brand.

    Storage

    When the displays are not in use, the boxes can be easily stored and put away until they are needed again. Corrugated displays are strong and offer good protection for whatever is inside of them.

When using the cardboard displays, a business needs to consider a few things.

    What it is used for

    The purpose of the display will play a role in determining the design and the placement of the display.

    Where to put it

    The displays do have one thing that can prevent them from working. They have to be in a place where they can be seen by the customers of the business. If they are not in the right place, they may not work the way they are supposed to.

    The design

    The shape of the box and the graphics that are included on the box need to be thought about carefully. They need to attract the eye of the customers without distracting them from what is inside of the display box.

When deciding what type of displays to use in your business make sure you consider what you need them for and the budget that you have for them. The displays serve multiple purposes so that needs to be accounted for when deciding whether it is something that is cost effective or not.

[10/30/2014]

Simple Corrugated Boxes May be the Best

When it comes to shipping products, there are plenty of different options. The type of product that is being shipped and the need to make sure it is protected are just some of the things that should be considered. One of the best methods to packaging any products and shipping them is through corrugated boxes.

A corrugated box may not be the most glamorous solution when it comes to packaging. Even though it may be a simple option, there are several things that it offers that make the simple choice the right one in many cases.

    Corrugated boxes

    Courage boxes are made out of cardboard, but their design ensures that they will be stronger than regular cardboard boxes. That strength can be used to help protect anything that is inside of them.
    A simple box can come in many different sizes. The material used for these boxes is suitable for many purposes. Because they come in many sizes, they can be used for many different products as well.

    Dividers

    Dividers can make the corrugated boxes more functional. The dividers allow more products to be shipped in the same box. When the dividers are made out of corrugated cardboard, the extra strength will reinforce the box even more.

    Cost

    The cost of these boxes makes them an economical option for shipping and storing of products.

    Customize

    A corrugated box is very easy to customize. The size and shape of the material makes it easy to come up with a custom design. The boxes also offer a place where the business can display information, branding or logos that will help identify where the product is coming from. This is a marketing tool that is often a missed opportunity by many businesses.

Of course, corrugated boxes are not perfect. They do not handle getting wet very well. If the cardboard becomes soaked, it will quickly deteriorate and lose its strength. When the box has gotten wet, it will no longer offer the protection that is often needed.

There may be other types of packaging that make more sense at times, for different situations. A box may not be the appropriate container for some items and the corrugated box could be a costlier option at times. It is important for a business to learn how to balance the cost of a corrugated box with the need for this type of storage container. While there may be times when this type of box is not needed, there will be many more times when it is the right and simple choice.

[10/27/2014]

Benefits of Custom Gift Boxes

Convenience is something that is appreciated by many consumers. It has become more common for customers to be willing to pay more so they get to do less. Businesses that put their products into boxes for shipping or for their customers to take with them, have the opportunity to provide their customers with something that makes their products more convenient. Custom gift boxes are one way for businesses to offer their customers something extra.

Like decorative storage boxes, the gift boxes are something that will make a product stand out. The boxes can be used for different purposes and they offer several benefits to the businesses and customers that use them.

For the business

By offering a custom gift box, the customer is able to give the gift without having to do any extra work. The customer will not have to spend time or money wrapping a gift. The work will already be done for them. Customers may be willing to pay extra or they may choose the business that offers the custom boxes over another one.

Custom sizes

The custom boxes can be made to fit the products they hold. If the products are being shipped, the custom boxes will offer more protection. They can also be shaped in a way that makes the boxes more recognizable and unique.

Branding

The custom storage boxes and gift boxes can also be a tool for building a business’s brand. The name or logo on the custom boxes provides an opportunity for others to know where the product inside came from.

For the consumer

Consumers who get many of the same benefits that a business gets. They can save time and effort by not having to wrap a gift. The product inside is more likely to arrive undamaged. The branding on the box can let others know that the person has bought something that is high quality.

The use of custom gift boxes is nothing new. It is something that has been going on for a long time. At one time the only businesses that could afford this type of custom boxes were the ones that catered specifically to high society. That is not the case anymore. These custom boxes are available to all businesses and they can all enjoy the benefits that are offered. It might not seem like the most important way for a business to try to grow their customer base, but once they learn the results, they are sure to enjoy the money it brings in.

[10/23/2014]

Improve your Brand with the Right Shipping Accessories

There are some products that have become so ingrained in the public’s mind, that their name has become the name of the product. Tissues are often referred to as Kleenex. When people see two big yellow arches, they know exactly what restaurant they are looking at. This is the miracle of creating a brand. When a company is able to market what they offer so well that people recognize it without hearing the name, they are usually very successful.

It takes time to create a brand that is recognized by many consumers. It also takes a marketing plan and effort. There are some businesses that do not know how to make their brand something that is wanted by others. The key is to make sure that you have your company’s name, its products and its message in front of people as often as possible. Because many businesses are involved in e-commerce and are shipping their products to the customers. They have a unique opportunity to help create their brand without pushing it on people. The use of shipping accessories provides that opportunity.

Boxes

There is no reason to have products shipped in boxes that have plain brown wrappers unless you are sending something you do not want people to know about. The use of custom designed boxes could help a company get their brand and message out to the consumers every time they ship their packages.

Custom Printed Tape

The tape that is put on the boxes to secure the package is another opportunity to market the business. Having messages, contact numbers and website addresses on the tape along with a logo is another way to improve the brand recognition of a business.

Custom labels

Like the custom printed tape, the custom labels can be used to build the image of the brand for the company. It is not something that should be left blank.

Wrapping paper

The paper that the product is wrapped in and the material used to fill up the box and protect the items being shipped can also be filled with the name of the business or some other message that will make the brand easier to see.

A business should use any blank space they have when they using shipping accessories on their packages to make sure that it is identifiable. It will be seen by plenty of people. The better the message is and the more ways that it is delivered the more branding that will occur. Given time it will help make a business more successful.

 

[10/20/2014]

Package Labels Play an Important Business Role

When companies produce a product, they will put a lot of time designing that product. They will make sure that it is produced to give people something they want. If it is food, they will make sure they develop something that tastes good. Much of the time and energy of a company is spent on developing the product. Once they have created the perfect product to sell, they throw it into a package and stick it on the shelves of stores for people to buy.

When no one is buying their product, they may think it is because it is not something people want or like. They may be right, but it is also possible they missed out on something that all customers are looking for. They did not take the time to think about the packaging and the package labels for the product. People are not buying it because they do not have the information that they are looking for.

The purposes of package labels

The labels on packaging are the first things that people see. They should be appealing to look at. A good packaging label will draw people to it. It will want to make people pick up and learn more about what is inside.

Once a person has picked up the package because of the label they have seen, they will look for information. A good label will provide that information. Coffee labels will describe where the beans come from, what kind of flavor they have and what the nutrition in them is.

Labels can inform people about the benefits of what is in the package and it can also warn people of dangers that they need to know about.

Creating a brand

Package labels will also help improve the brand recognition of a product. Certain colors are associated with some products. A special design will identify who is making the product without having to give that company’s name. Well-designed labels can make a company and its product more memorable and that will help make the product more desirable.

A business should never discount the importance of the labels on their package. Coffee labels, food labels, and product labels can all play a role in how successful the product can become. It may be possible to create a successful product without worrying about the labeling on the outside of the product, but it is much easier when this is taken into consideration.

10/16/2014

How to Market with Cardboard Display Boxes

The key to the success of any business is how well it markets itself. Businesses that sell products to people need to make sure they are able to get 0people to buy the things they are selling. They may try to use television, radio or print advertising. They may try to use big signs to draw people into their store. There are plenty of ways to advertise products to help increase the sales of a retail location.

One type of marketing that is often overlooked is point of sale advertising. This is the marketing that occurs in the retail location. It is designed to get people to purchase something because they see it or they see some type of advertising while they are in the store. Point of sale advertising can work in many ways and one of the effective ways is through the use of product display boxes.

It is not always enough to put the product on a shelf and expect it to sell. Instead with through the use of cardboard displays and boxes with designs on them, it becomes possible to catch a person’s attention. If the display is well done, it can help create a situation where the shopper makes an impulse buy. They will spend money on something they had not thought of before they entered the retail establishment and the store will be able to increase their sales.

In order to use display boxes effectively, it is important to do it the right way.

    Put the display where people can see it

    If the cardboard displays are not in a visible location, they will not work because they will not be able to deliver their message.

    Put the display where people will be stopped

    When the product display boxes are placed at registers, they are more likely to work. Customers are often standing still and will look at anything that catches their attention. If there is product in front of them that looks appealing, they may end up buying it.

    Do not overload the display box

    The display box should never be overfilled. When it is, it could block the designs on the box that could attract people to buy it. People may also think the product is not as good since there is so much on hand.

A cardboard display box is a very cost effective marketing tool. When it is used properly, people will respond by buying the product. That will help make a business more successful.

[10/13/2014]