Benefits of Custom Gift Boxes

Convenience is something that is appreciated by many consumers. It has become more common for customers to be willing to pay more so they get to do less. Businesses that put their products into boxes for shipping or for their customers to take with them, have the opportunity to provide their customers with something that makes their products more convenient. Custom gift boxes are one way for businesses to offer their customers something extra.

Like decorative storage boxes, the gift boxes are something that will make a product stand out. The boxes can be used for different purposes and they offer several benefits to the businesses and customers that use them.

For the business

By offering a custom gift box, the customer is able to give the gift without having to do any extra work. The customer will not have to spend time or money wrapping a gift. The work will already be done for them. Customers may be willing to pay extra or they may choose the business that offers the custom boxes over another one.

Custom sizes

The custom boxes can be made to fit the products they hold. If the products are being shipped, the custom boxes will offer more protection. They can also be shaped in a way that makes the boxes more recognizable and unique.

Branding

The custom storage boxes and gift boxes can also be a tool for building a business’s brand. The name or logo on the custom boxes provides an opportunity for others to know where the product inside came from.

For the consumer

Consumers who get many of the same benefits that a business gets. They can save time and effort by not having to wrap a gift. The product inside is more likely to arrive undamaged. The branding on the box can let others know that the person has bought something that is high quality.

The use of custom gift boxes is nothing new. It is something that has been going on for a long time. At one time the only businesses that could afford this type of custom boxes were the ones that catered specifically to high society. That is not the case anymore. These custom boxes are available to all businesses and they can all enjoy the benefits that are offered. It might not seem like the most important way for a business to try to grow their customer base, but once they learn the results, they are sure to enjoy the money it brings in.

[10/23/2014]

Improve your Brand with the Right Shipping Accessories

There are some products that have become so ingrained in the public’s mind, that their name has become the name of the product. Tissues are often referred to as Kleenex. When people see two big yellow arches, they know exactly what restaurant they are looking at. This is the miracle of creating a brand. When a company is able to market what they offer so well that people recognize it without hearing the name, they are usually very successful.

It takes time to create a brand that is recognized by many consumers. It also takes a marketing plan and effort. There are some businesses that do not know how to make their brand something that is wanted by others. The key is to make sure that you have your company’s name, its products and its message in front of people as often as possible. Because many businesses are involved in e-commerce and are shipping their products to the customers. They have a unique opportunity to help create their brand without pushing it on people. The use of shipping accessories provides that opportunity.

Boxes

There is no reason to have products shipped in boxes that have plain brown wrappers unless you are sending something you do not want people to know about. The use of custom designed boxes could help a company get their brand and message out to the consumers every time they ship their packages.

Custom Printed Tape

The tape that is put on the boxes to secure the package is another opportunity to market the business. Having messages, contact numbers and website addresses on the tape along with a logo is another way to improve the brand recognition of a business.

Custom labels

Like the custom printed tape, the custom labels can be used to build the image of the brand for the company. It is not something that should be left blank.

Wrapping paper

The paper that the product is wrapped in and the material used to fill up the box and protect the items being shipped can also be filled with the name of the business or some other message that will make the brand easier to see.

A business should use any blank space they have when they using shipping accessories on their packages to make sure that it is identifiable. It will be seen by plenty of people. The better the message is and the more ways that it is delivered the more branding that will occur. Given time it will help make a business more successful.

[10/20/2014]

Package Labels Play an Important Business Role

When companies produce a product, they will put a lot of time designing that product. They will make sure that it is produced to give people something they want. If it is food, they will make sure they develop something that tastes good. Much of the time and energy of a company is spent on developing the product. Once they have created the perfect product to sell, they throw it into a package and stick it on the shelves of stores for people to buy.

When no one is buying their product, they may think it is because it is not something people want or like. They may be right, but it is also possible they missed out on something that all customers are looking for. They did not take the time to think about the packaging and the package labels for the product. People are not buying it because they do not have the information that they are looking for.

The purposes of package labels

The labels on packaging are the first things that people see. They should be appealing to look at. A good packaging label will draw people to it. It will want to make people pick up and learn more about what is inside.

Once a person has picked up the package because of the label they have seen, they will look for information. A good label will provide that information. Coffee labels will describe where the beans come from, what kind of flavor they have and what the nutrition in them is.

Labels can inform people about the benefits of what is in the package and it can also warn people of dangers that they need to know about.

Creating a brand

Package labels will also help improve the brand recognition of a product. Certain colors are associated with some products. A special design will identify who is making the product without having to give that company’s name. Well-designed labels can make a company and its product more memorable and that will help make the product more desirable.

A business should never discount the importance of the labels on their package. Coffee labels, food labels, and product labels can all play a role in how successful the product can become. It may be possible to create a successful product without worrying about the labeling on the outside of the product, but it is much easier when this is taken into consideration.

10/16/2014

How to Market with Cardboard Display Boxes

The key to the success of any business is how well it markets itself. Businesses that sell products to people need to make sure they are able to get 0people to buy the things they are selling. They may try to use television, radio or print advertising. They may try to use big signs to draw people into their store. There are plenty of ways to advertise products to help increase the sales of a retail location.

One type of marketing that is often overlooked is point of sale advertising. This is the marketing that occurs in the retail location. It is designed to get people to purchase something because they see it or they see some type of advertising while they are in the store. Point of sale advertising can work in many ways and one of the effective ways is through the use of product display boxes.

It is not always enough to put the product on a shelf and expect it to sell. Instead with through the use of cardboard displays and boxes with designs on them, it becomes possible to catch a person’s attention. If the display is well done, it can help create a situation where the shopper makes an impulse buy. They will spend money on something they had not thought of before they entered the retail establishment and the store will be able to increase their sales.

In order to use display boxes effectively, it is important to do it the right way.

Put the display where people can see it

If the cardboard displays are not in a visible location, they will not work because they will not be able to deliver their message.

Put the display where people will be stopped

When the product display boxes are placed at registers, they are more likely to work. Customers are often standing still and will look at anything that catches their attention. If there is product in front of them that looks appealing, they may end up buying it.

Do not overload the display box

The display box should never be overfilled. When it is, it could block the designs on the box that could attract people to buy it. People may also think the product is not as good since there is so much on hand.

A cardboard display box is a very cost effective marketing tool. When it is used properly, people will respond by buying the product. That will help make a business more successful.

[10/13/2014]

More People Than Ever Before Need Shipping Supplies

There are more e-commerce businesses being established everyday. It is not difficult to set one of these businesses up and is e-commerce is a rapidly growing business. There are many things involved in opening up an e-commerce business. One of the most important aspects to consider is the shipping.

Shipping products to customers is often the way that the e-commerce business will make money. A person setting up the e-commerce business may take the time to find the right shipping company and they will market their ability to ship things to their customers. What they may forget about is the need for the right shipping supplies.

Shipping materials cover a very broad field. It is not just about the box that is needed to ship a package in. Instead, there are many different shipping supplies that will be needed. Some of the things that will be required include:

Boxes

Boxes come in different shapes and sizes. They use different materials and they can even be custom designed. There is not usually a one size fits all solution to the need for boxes by an e-commerce company.

Packing material

In order to protect the items being shipped, packing material is used. The packing material will not only prevent. Items in the box from shifting around, they can also prevent breaking during the shipping process.

Dividers

When multiple items are shipped in the same package, the dividers can make it possible to use fewer boxes. Dividers can also protect the items and keep them from moving around.

Tape

Packaging tape will make sure that the box is closed tightly and that it is not opened until the recipient gets it.

Shipping Labels

The labels do more than just let the shipping company know where the package is supposed to go. It can also be used to market the company that it is coming from. Clear, easy to read and well-designed shipping labels are an important tool for e-commerce companies.

Packaging tools

In order to do the job right, a person must have the proper tools. This is true in many different industries including the shipping done by e-commerce companies.

An e-commerce business needs to have a plan for getting the shipping materials that they need. It is important that they get what they need at the price they can afford. It is an area that will have a big impact on the success or failure of an e-commerce company.

[10/9/2014]

Businesses Need to Learn About Custom Die Cut Boxes

There are many businesses that think there all boxes are created equal. They assume that they do not have much choice when it comes to the design and style of box. Businesses that think this way are missing out. They are not taking advantage of the opportunities they have if they learned about custom die cut boxes.

What is a custom die cut box?

Boxes that are custom cut can come in any size or shape that is needed. They can be designed to fit any product and protect the items in the box in the best possible way. Die cut machinery and technology allows the boxes to be made in the way that a business needs.

In addition to being able to make custom sized and shaped boxes, the boxes can also have custom designs on them. They can not only become a package that an item is sold in, they can become something that promotes the business or the products of the business. The boxes will stand out because of the unique size and shape and that will allow more people to notice the design elements that are incorporated in the custom die cut boxes.

Some of the more common forms of these boxes include:

Ballot boxes – these are great for contest entries and other promotions that a business can run.

Bin boxes – These boxes are open and can be used for storage of smaller items on shelves.

Die cut cross fold boxes – These boxes are great for shipping items such as books and filters.

Gift boxes – These decorative boxes are something that customers will pay a premium for.

Mailer boxes – the lids are attached to these boxes to make it easier to ship things in.

Suitcase boxes – These boxes are shaped like a br4iefcase and include a handle to help carry whatever is kept inside.

Match stick boxes – These boxes slide together to from a covered packaging without having removable lids.

It is easy to get a custom die cut box designed. Once it is designed it is easy to order the boxes that will be needed and reordering them will be easier because the design is already completed. The benefits that come from offering packaging that fits the products being sold and the ability to promote the business through the use of the custom boxes make the extra cost of the boxes less of a problem. In fact the boxes may end up being a cost effective packaging and marketing tool when they are used properly.

[10/06/2014]

What Are the Best Boxes for Packaging

Whether you own a business or are just sending presents to someone you love, the packaging you choose matters. The packaging will affect the cost of the shipping. It will help protect the items that re being shipped from any damage along the way. It will also send a statement about how much you care about the things that you have shipped.

It is never a good idea to choose whatever box that you can find when you need to ship a package. Even reusing boxes that have been shipped to you may not be the ideal way to ship anything. Instead, it is a good idea to learn what the best packages are for shipping things.

Size matters

Contrary to popular belief, size does matter, especially when it comes to choosing the right boxes for packaging. A good box will fit the items that are being shipped. It will provide enough room to include material designed to protect the contents of the package, but it won’t be too large so that the items can shift around in the box. Size also matters when it comes to the cost of shipping packages. There are many shipping companies that base their rates on the size of the package instead of the weight.

Shape matters

Packaging boxes should be shaped for the contents of the package as well. Tall boxes, short boxes and mailing tubes can all be found. Choosing the right shape will help protect the contents and will also impact the cost of the shipping.

Get the right material

The type of material used for the packaging boxes is another consideration. Corrugated boxes can offer stronger boxes for packaging and can protect items that re more fragile. A plastic box may not only provide more strength it can also be waterproof to help protect the contents of the package even more.

Some packages can be sent in lightweight boxes that will help keep the shipping cost down. Boxes that can easily accept dividers will allow multiple items to be shipped safely.

Finding the right boxes when shipping packages is not as easy as it seems. The next time that you go to grab that old shoe box, you may want to have second thoughts. Does it really meet the needs that you have for the things that you are shipping? Will it offer the protection and the most economical packaging option that can be found? If it doesn’t, it will be better to find the right box.

[10/02/2014]

There Are Many Types of Mailing Tubes

When a person has to ship a package for the holidays, they often grab the closest box they can find. No matter what the size and shape of the package that is being shipped is, they will try to make it fit into the box they find. The results of this are often disastrous. The contents of the package that is improperly packaged will arrive damaged or worse. Instead of trusting any old box to get your package where it is supposed to be, it may be better to take some lessons from companies that ship out packages on a regular basis.

E-commerce sites understand the importance of choosing the right packages. There are plenty of different types of shipping boxes to choose from. One of the boxes that is used often is mailing tubes. The only problem is that not all mailing tubes are created equal. Before you grab any old tube it is better to learn the different types that are offered.

Fiber mailing tubes

These are becoming very popular. The fiber shipping tubes have many great features that are designed to protect what is kept inside. Friction fit plastic or metal end plugs can keep what is put inside these tubes in place. The labels on these tubes can be made to look high end. There are also different varieties of these tubes to consider.

Telescoping tube – These tubes can be made larger or smaller to fit the size of the contents that need to be placed inside the tubes.
Heavy walled telescoping tubes – These tubes are more durable for material that needs the extra rigidity of the thicker walls.
Straight tubes – Nothing really fancy about these tubes. They come in one size and they are an economical choice for some shipping purposes.

The Effect of the Tubes

People that take the time to ship things in these shipping tubes will show that they know how to do things the right way. Whether the tubes are being used for a private party shipping gifts to friends or relatives or if they are being used by an e-commerce business to make money, the tubes are an effective and cost efficient choice for many of the different items that are being shipped. The tubes can often be reused and that makes them even more cost effective. They have been designed to last and will keep everything inside of them safe.

[9/29/2014]

What Makes Fiber Dividers a Good Choice?

If you only ship a package once or twice a year, the type of packaging you use will not matter much. You can grab any box that will the stuff you want to ship will fit in, add something to protect the contents and take it to the local post office. It is easy and there are plenty of people that do it just this way.

The people that ship things more often do care about the packaging that is used. E-commerce sites are growing at a rapid rate. In order to make money off of these sites, it is necessary to ship the products that are sold, to a person’s home. If the products do not get there safely and undamaged, the customers will not be happy and the e-commerce site will lose money.

Getting packages to the customers safely is only half of the battle. It also needs to be shipped in a cost effective way. Many e-commerce sites attract business by offering free or discounted shipping. If they do not save money on the packaging, they will lose money making these offers.

One of the solutions that e-commerce companies are turning to is the use of fiber dividers. These fiber partitions allow the e-commerce companies to fit multiple items into the same package. The partitions can help protect the items.

Dividing up boxes to ship multiple items is not a new idea. The use of fiber partitions is. Fiber dividers offer a few advantages over the traditional paper or cardboard dividers that have been used in the past.

They can be contoured on the edges. This allows them to be placed into boxes easier and without damaging the dividers. This feature is referred to as corner cuts.
They have an adhesive coat on the vertical sides. This allows the dividers to remain in place better. Items in the package are less likely to move around when these fiber partitions are in place.
They require compression strength. This feature provides more protection for the items that are inside of the package.
They can be fitted easily to any size package, tall or short.

These dividers will be used more and more as the e-commerce companies continue to grow. Shipping companies expect this industry to grow and are trying to make sure they can get their piece of the action by offering lower costs. Anyone that is shipping the packages with these dividers will be able to take advantage of the changes and ship their packages safely while still cutting their costs for shipping.

[9/25/14]

Why Using Foam Inserts is a Good Packaging Idea

Shipping is a very necessary service that allows products and items to be conveniently delivered from one location to another. However, shipping can also be an extremely volatile process filled with inattentive workers and jostling transport vehicles that often damage the precious contents of the packages in tow. Damaged goods take a bite out of business profits as well as present an aggravating experience for those receiving them.

In order to prevent the lost expense of replacing damaged products and keeping receiving customers happy, it is prudent to take the extra steps required to protect your valuables during shipment. One of the best ways to keep shipping items undamaged, is to use foam inserts such as can be acquired at Instabox.

The Benefits of Foam

The goal behind proper packaging is to secure and protect the contents throughout the shipping process. This should be accomplished by using limited supplies that do not add excessive weight, and therefore expense, to the package.

Foam is the perfect packaging material for meeting this goal for several reasons.

Versatility – Foam inserts are moldable so they can be shaped to snugly fit any item. They can also be reused time and again to protect that same item which it was designed to hold, or they can be broken into large pieces or chipped into smaller ones for other packaging needs.
Light Weight – Foam is extremely lightweight which means it adds little to the overall package weight.
Inexpensive – Box inserts made from foam are inexpensive compared to other packaging materials. It also reduces shipping expense due to its lightweight consistency.
Durable – Foam is extremely durable, having the strength to withstand applied pressure from hits, drops or other sources. In spite of its strength, foam is also giving enough that it absorbs shock that might otherwise damage unprotected products.
Insulation – Foam also acts as a thermal insulator. Throughout the shipping process, items are often exposed to extremes in heat and cold which can damage sensitive contents. By using foam box inserts, you not only protect your products from the damage of hits and bumps, but you also protect them from temperature extremes.

When it comes to protecting sensitive products during shipping from banging and fluctuating temperatures as well as keeping your customers happy, customized foam inserts are the smart choice.

[9/22/2014]