Businesses have many options when it comes to choosing what shipping materials to use when sending out packages. Many will opt for options that have the least amount of impact on their bottom line. However, focusing on cost alone is not the best way to do business. Ecofriendly or green packaging and shipping supplies should be the top choice for several reasons.
• Good for The Environment
We should all be concerned about how our activities impact the environment as we all live in it. Limiting our carbon footprint ensures that there is less pollution from carbon emissions. The more we can do to protect our environment, the better it will be for us and future generations. Ecofriendly shipping supplies mean less of a carbon footprint as they can either be recycled or more easily degrade without leaving harmful residue. They also come from sustainable sources that result in less interference with the limited natural resources of the planet.
• Customer Buy-In
Consumers have become more conscious about how their activities affect the environment and the world they will leave behind for future generations. This includes the kinds of businesses they buy goods and services from. Many, particularly amongst the younger generations, prefer to align themselves with brands that are environmentally conscious in such ways as the type of shipping materials they use. This means that for businesses to keep thriving, they have to adopt and maintain values that align with those of their customers. This will be good for the environment and their revenues.
This trait can also contribute positively to the corporate image of the business and branding efforts. It demonstrates commitment and appreciation for the environmental and social aspects of the world we live in. Brands can use their commitment to these values as part of their marketing and can even result in gaining recognition in the industry.
• Shipping Costs
One of the most common characteristics of eco-friendly packaging and shipping supplies is that they are pared down. Efforts are made to keep the designs simple so they can be more easily reused, recycled, or degraded with a minimal carbon footprint. This also often means they are lightweight while designed to also be robust. You can easily see evidence of this with corrugated cardboard boxes. Their lightweight designs also mean that they add minimal cost to shipping expenses. Shipping costs are often tied to the weight and size of the package, so the less it weighs, the less expensive it is for the business to ship.