A Guide on Cardboard POP Displays

Point of Purchase displays are designed to be placed separately from the typical aisle shelves so that they offer extra facing and enhanced exposure for a product. Cardboard pop displays appear anywhere in a retail store where you have open space. POP displays serve to draw extra attention to your brand and occupy floor space. Utilizing POP displays removes products from the cluttered retail product aisles and spotlights them such that customers don’t experience what is called analysis paralysis.

When shoppers are in a retail store, they may have the feeling of being overwhelmed by the options they have when they want to purchase products. The displays are very versatile and are designed in many sizes and shapes. You may have Point of Purchase displays set up in a retail store for a specific period of time. Brands can customize the displays to coordinate with a season, a promotion, or a holiday.

When you want to put a POP display into action, there’re things you may want to consider.

The Intention of the Display

You need to know why you are setting up the display, in the first place. If, for example, you plan to roll out a bundle pack for a particular product or a ‘buy-one, get-one’ deal, then the intent of your POP display should be to pass the promotion message to the shopper. To communicate the promotion, you want to have a display that offers a surface area to allow a promotional design. That should be a top priority when selecting the POP display.

The Audience for the Display

You need to know the audience you are targeting with the Point of Purchase display. In determining the audience, there are various factors to consider. For example, the type of retail store where you will place the display and the location within the retail store where your display will go. You also want to think about the target demographic.

Besides, if the display will be set up in a convenience store rather than a grocery, it will affect who your buyers will be. It also affects the buyer’s reason for shopping. A shopper visiting a grocery store to purchase many products is likely to encounter the products in your POP display while browsing the shelves. On the other hand, a shopper visiting a convenience store to purchase a few items may have fewer chances of encountering your display.

The Location for Your POP display 

If you are placing the display in a convenience store, it would be best you consider scoring floor space close to the front of the store so that many customers can see it. If you are setting up the POP display in a retail store, you choose any space that is strategic enough to enable the customers or shoppers to easily see the product. It doesn’t necessarily have to be in front of the retail store.

Again, if there is limited space in the store, you may not want to use a big display that will obstruct the aisle. Similarly, if the store has ample floor space, you don’t want to choose a small display because it could cause your product to become lost in the crowd.

These are some of the things you want to look at when you are choosing a POP display to promote your brand.  You will be able to choose the right size of the display box and place it in the right location so that your product can be found by shoppers. It will also ensure that you pass across the promotion message effectively to the shoppers.