Packaging box designs can play a role in helping retailers discourage theft. Retailers work hard to try and discourage shoplifting incidents. They invest in security cameras and mirrors that allow for good views of even hidden corners. When planning the layout of stores, they try to ensure good visibility that will make it less likely for a shoplifter to be successful. They also try to ensure good staffing so that shoplifters will be fearful of attempting theft when an employee is nearby.
Product manufacturers can also help retailers by applying certain ideas to their packaging box designs.
While the rule of thumb is to invest in packaging that is a good fit for the size of the product, going a bit larger may help in discouraging theft from stores. Shoplifters typically target items that they can most easily put in their pocket or bag and walk away unnoticed. If too big, it may appear as a bulge and increase the chances of getting caught. If your product is on the smaller side, you may want to consider opting for packaging that is bigger, and that will make it difficult to hide. Even just a longer backboard that is incorporated in hanging packaging can boost sizing for smaller items.
Seal your packaging
Some shoplifters can go the extra mile to liberate the item they want from its packaging and hide it on their person. For a small item, even in a big box, this can make it harder to deter theft. The best solution here would be to seal the boxes well before allowing them to go to retailers and be shelved. Whether it means using glue or water-activated tape, try to seal the packaging such that shoplifters would struggle to open them up without being noticed.
Use display boxes
For high-end products, especially those of small size, it is advisable to avoid displaying and stocking them on store shelves. Manufacturers should consider sending out orders to retailers with a few empty display boxes that provide comprehensive information on the product. These can be left on the shelf, with instructions on what counters customers can go to ask for the product. This is often a negligible expense as the cost of a few extra boxes when ordering packaging wholesale and in bulk is minimal.
An alternative would be to create cardboard placeholders that customers can find on the shelves detailing the product and can pick up to exchange for the real thing when going to check out.