More and more businesses are investing in customized boxes in a bid to market their brand. This platform has become increasingly important as more shoppers go online, providing ample opportunity for existing and potential customers to discover the brand and be encouraged to make purchases.
When designing and branding these boxes, a logo must be incorporated. It is a highly effective tool in making a brand memorable. Many small businesses do not spend enough time developing a well-designed logo, thinking that a focus on just the name is more important. Here is why you should consider consulting with professionals in creating the right logo.
Logos work better at drawing the attention of people, especially at a glance. A well-designed logo that is attractive and striking will stir the interest of an observer, encouraging them to read more of the branding that appears on a box.
Once a person’s attention has been captured, the next step is for them to want to learn more. They become more inclined to read the name of the brand on the box and even slogans. If there is a handy QR code, they might also give it a quick scan. Doing all this will make the encounter more memorable for the observer and encourage them to dig deeper by looking up the business or brand online and discovering what products they offer.
Add distinction to your brand
Now that many businesses engage in e-commerce, there is a need to try and distinguish one’s brand from the rest. A logo is a great way to make your shipping boxes look unique and distinguish them from those of your competitors.
The more often people see your logo, the more it resonates with them and the stronger brand loyalty you build. Many people make purchases of everything from sneakers to electronics simply based on a logo they have frequently seen and associated with positive qualities.
Adding a logo to customized boxes will hardly add any cost to your order with a box maker. This means that not incorporating a logo when ordering custom boxes wholesale means you are leaving money on the table.
Trust and expectation
When people see a logo for a company they know and love, they instinctively trust it. It does not just have to be on a box. It could also be on a business card, advertisement, or social media page. This trust and expectation come from having repeatedly seen the logo, which is easily achieved when you incorporate it into all your marketing materials.