How Custom Printed Labels Can Boost Branding

custom printed labels
Packaging can play a huge role in influencing the buying decision of consumers. They help to convey information, make items appear attractive, and can give an idea as to the quality of the product within. the visual impact is very useful in drawing the attention of potential buyers and encouraging them to try the product.

Labels do make up a part of packaging but are often not highly considered. They can also help with branding when correctly chosen and applied. Here are some tips on how to achieve this.

Customizing For Target Market

Just like with the rest of product packaging, you can have your labels customized to a variety of specifications. When it comes to writing, imagery, and color, it is best to focus on characteristics that would best appeal to your target market.

For instance, children’s toys can be highlighted with cartoon characters and colorful writing to spark their interest. The playfulness will appeal to both the child and the adult interested in making the purchase. Products targeted at adults will likely require a more elegant and less busy custom printed labels that focus more on sharing key information about the product.

Easy Communication

When customers pick up a new item from the shelf, they want to know what it is about. The contents on the label will have a significant impact on whether or not the customer returns the item to the shelf or places it in their trolley.

The details need to be simple but clearly communicated. Depending on the type of product, you will need to share as much information as possible. For instance, food labels should detail such data as quantity, calories, ingredients, and expiry dates. It is important to figure out what information consumers look for when considering specific products and ensure your labels allow them to easily find the answers.

Eco-Friendly Material

Green packaging materials have become increasingly popular as people become more conscious of how their activities affect the environment. Consumers now prefer to patronize businesses and products that demonstrate a desire to protect the environment.

Custom printed labels can also be used to help indicate that biodegradable and recyclable packaging has been used. The labels can also be made from plant-based materials that are organic and eco-friendly. They can also be designed with imagery and writing that brings attention to similar causes and campaigns. This can help to enhance the reputation of your brand as being supportive of environmentally conscious efforts.

Pros And Cons Of Cardboard Box Shipping

Cardboard boxes are one of the most commonly used packaging for a variety of items. From electronics to cereal, we encounter these boxes practically every day. Businesses that sell products often use them for shipping purposes. They can be customized or sourced in a variety of standard sizes. When deciding what type of packaging material will be used for your products, you will likely have considered cardboard. Let’s look at the pros and cons of this particular option.

Pros

Cardboard is a relatively lightweight material that manages to possess good tensile strength, especially when corrugated. This makes it a strong and cost-effective shipping material. It does not add much to the shipping weight. Its strength also means that it can capably contain and carry much higher weights.

A cardboard carton can also be easily customized to a variety of sizes and dimensions. The material can also be easily added to include images and writing. For businesses interested in making their brand more visible, this customization is quite helpful. Because the walls of boxes can be quite thin, they are also space-saving. When initially sourced from a packaging company, they typically arrive in a flat pack shape that also makes them easy to store before they need to be used.

You will also find that when kept away from liquids, a cardboard box can prove quite durable. They can be easily re-used, providing even more value to the owner. They can also be responsibly manufactured from sustainable sources and later recycled. Cardboard boxes are cheap to manufacture, meaning that if a business does decide to pass on the cost to customers, it will only have a marginal effect.

Cons

While a cardboard box may be quite strong, it does have its limits. Certain heavy objects cannot be safely packaged using this material. The lightweight material can also be easily deformed through impact or moisture. Even a little water can alter the integrity of a box. When stacking, the contents should not be too heavy as those beneath can easily cave in. This can often make its alternatives like plastic and wood better suited for shipping.

Also, while customizable, cardboard is a rigid material that cannot be easily manipulated into odd shapes. Alternative packaging materials or filler would have to be used. For instance, if trying to pack posters, cylindrical tubes would be a better option. To fill in gaps for oddly shaped items, fillers such as Styrofoam inserts, bubble wrap, and old newspaper can prove handy.

Why Having Boxes Corrugated Is Better for the Environment

boxes corrugated
Today’s consumers are highly discerning about the products they buy. Not only are they concerned about getting value for their money, they also want to know about the values of the business they are patronizing. From social to environmental policies, consumers want to be assured that their money is going to organizations that care about the well being of all.

The packaging that businesses use may seem like a small issue, but it can have a significant effect on the environment. From the amount of plastics forming islands and floating about the ocean, to the aluminum in cans that is strip-mined, causing serious environmental devastation, the impact has been huge. About half of the world’s waste has been attributed to packaging materials.

Choosing packaging materials that do not lay such a heavy burden on the environment is important. Not only will it mean better preserving nature, but it also helps to give the business a better reputation. Boxes made of cardboard are a great choice because of several reasons.

Strength

Despite being lightweight, cardboard is a strong material that can be reliably used to carry heavy items. Its tensile strength is easily seen when looking at corrugated and heavy-duty boxes. This benefit is great for the environment as it reduces reliance on more damaging packaging materials like plastics. Plastics are strong but use a lot of energy to manufacture and take too long to decompose. Wood boxes are also a good alternative but are much heavier and use up much more raw material to manufacture.

Durability

While cardboard is indeed a paper material, when processed into thick and multilayered sheets, it becomes a much stronger and long-lasting packaging material. When you have boxes corrugated this way, they increase their tensile strength and become capable of carrying heavy items comfortably. This durability helps encourage re-use, meaning people do not have to keep buying new boxes when the old ones are still sound enough to be utilized. This places less demand for raw materials to make new boxes.

Recycling

Cardboard is a highly recyclable material. When you have boxes corrugated, the thick sheets of paper can still be reprocessed to make new packaging materials. This reduces the need to source for wood to make the paper that is processed into the cardboard. It reduces the over reliance on nature as old waste is converted to make new packaging instead. Recycled paper is also more energy-efficient, requiring as much as 70% less energy to make new products than when processing new wood.

A Corporate Gift Box Makes the Right Impression

Gift Box
Whenever the end of the year approaches, businesses have to become concerned about more than just clearing their stocks. While serving your retail customers should be important, other business relationships also matter.

Corporate gift-giving has become an important aspect of business that should not be neglected. It may seem an expensive endeavor, but the later pay-offs can be quite beneficial. Here is why you will want to give serious consideration to putting together a suitable corporate gift box for your business partners and other affiliations.

Strengthening Ties

From suppliers to your corporate clients, it pays to ensure they know that you value them. Receiving a gift during the holidays is a sign that the sender remembers you and what you mean to them. This in turn establishes a greater fondness that can make later interactions easier and more binding.

Your best clients will know that you appreciate their business and will likely remain more loyal. The more appealing the gift box and its contents, the more likely they are to share the news with others, thereby helping to promote your brand.

Stand Out From The Crowd

Corporate gift-giving is best accomplished when you make your gift unique. With customized packaging, your gift should stand out from the crowd, no matter what the contents. Even simple gifts look better when beautifully and imaginatively wrapped. It should be easily distinguishable from other simple supermarket wrapped boxes.

A custom gift box also makes for a lovely unboxing experience. There is more anticipation and excitement created as the person waits to see what could be underneath the wrapping. The more memorable this experience is, the better remembered the sender will be.

Boost Morale

Corporate gifts do not all need to go to outsiders. They are also a good way to show appreciation for your employees who have put in the hard work that made your business a success. A custom gift box is another way to recognize these efforts and boost the morale of your staff. This can significantly affect future performance and company loyalty. You may find this simple appreciation is part of the reason for low employee turnover.

Boost Your Brand

When it comes to putting together gift boxes for clients and business partners, there is a lot of room for creativity. Besides the design and wrapping of the box, you can also add something else that will help make you and your company more memorable to the recipient. A handwritten card, discount voucher, or promotional flyer are just a few good ways you can make your gift more special.

Why Engage With Custom Packaging Experts

packaging experts
When selling goods, you usually need packaging. Most products require some form of packaging prior to customer delivery. Displayed items on the shelf of the supermarket also needs a type of packaging that best highlight the product. Standard packaging materials are readily available. Businesses can find what they need in a variety of sizes, from boxes to shopping bags. Each item has a unique need. Consider engaging with a packaging expert to customizing your specific packaging needs. A packaging company can save you time and money while increasing your brand recognition by using their professional eye-catching design.

Brand Recognition

Custom packaging provides an easy avenue through which to make your brand more visible and memorable. Even displaying just your business logo can go a long way in distinguishing your business from competitors. You should make use of colors and imagery that matches what your business is about. Keeping it simple helps bring focus and gives a more elegant appearance. Work with your packaging company of choice to help develop a suitable design you can use across various packaging materials.

Cost Savings

Customized packaging means that there will be a better fit for your products. Many items can be outside the range of standard packaging sizes, meaning you would likely have to use something bigger and add plenty of filler. Since many shipping sizes also take into consideration sizing when charging rates, having a proper fit will help cut costs. It also means more optimal use of storage space.

Waste Reduction

When you have your packaging experts supply you with well-fitting boxes, you will have less need of filler to secure items within. With a tight fit, there is also less box material that will be used during manufacture. This not only saves money but is also eco-friendly. It is a quality that many young consumers appreciate as it demonstrates that the company they are shopping from has consideration for environmental impact.

Stability

As mentioned, a tighter fit to the contents of a box means needing less filler. A filler is often added as a means to fill up empty spaces around items while inside the box. Whether old newspaper or Styrofoam chips, it helps to provide padding and keep contents stable during transit. It is a good way to avoid damage, especially to fragile items.

With customized packaging, you can have more heavy-duty material used in constructing the box that will provide better shock absorption. You can also have customizations like built-in inserts that will safely hold items in a fixed position within the box. With less risk of your product being damaged in transit, the more likely they will be delivered in good condition and the happier your customers will be.

Why Small Businesses Need Custom Printed Bags

Custom Printed Bags
One of the biggest challenges that small businesses face today is making their brand more recognizable. Building up that presence and reputation in the market can be quite difficult when there is so much other competition. The goal is to stand out in a crowd of other similar businesses.

While the quality of your products and services will play a big role in achieving this, branding is also important. The use of custom printed bags can be a bigger help than you imagine in achieving this.

Builds Familiarity

When you have people walking around with bags emblazoned with your logo or business name, it helps make your brand recognizable. The more attractive the design, the more attention it draws and the more curious people become. When they happen upon your brand online or at a brick and mortar establishment, they will want to discover more.

Encouraging this curiosity is a good way to attract new business. These custom bags can also help in reminding earlier customers of your presence. People often stash away bags for reuse. Seeing the bag again with your identity emblazoned will remind them about their earlier purchase and instill a desire to revisit your business.

Upgrades Your Image

People typically associate custom merchandise with high-class establishments. Many small businesses will use generic packaging that does not stand out. Investing in custom bags gives a much better impression that what you offer is of a higher quality.

With a classy design to your logo and branding messages, you can effectively use this as a cost-effective marketing tool. Be sure to make your contact details clearly visible. Whether it is the physical address of your store or the website URL, ensure that it is easily readable and memorable at just a glance.

Affordability

The low cost of acquiring custom printed bags makes them an investment you cannot afford to miss. Because they are tailored to whatever specification, you can better ensure they fit whatever merchandise you offer. This is a better option than standard-sized packaging that may end up being too big or small for your purposes.

Bags are also ideal in terms of space-savings. They can be folded and kept flat, meaning you need not sacrifice much space to keep them in storage, even in bulk quantities. And much like other packaging materials, you can secure good discounts when you order them in bulk quantities. Shipping fees can also be expected to be low or free thanks to their lightweight and compact sizing.

Why Cardboard Carton Material is Great For Shipping

cardboard carton
When goods are being shipped, they must be contained within some form of packaging. This is to help keep them separate and identifiable. It is also to help with their protection in transit.

Various materials are used for packaging material. Each one has its pros and cons. Cardboard carton however stands out as the most popular choice for items. Often individually for large items and in bulk for smaller items. This is thanks to the unique qualities that we are going to discuss below.

Insulation

Cardboard shipping boxes are great insulators thanks to their poor thermal conductivity. The air spaces within the material help maintain whatever conditions are in the box when packaged. Many goods can be temperature sensitive.

This quality ensures that they are not affected by whatever temperature changes the box is exposed to on the outside. It is a great benefit in long-distance shipping, especially where the weather can drastically change while the box is in transit.

High Strength

is a surprisingly strong material. It is strong thanks to the fluted layers of paper that with firm heavy paper. This makes it resistant to punctures and creates a cushioning effect that helps protect contents.

It is this gentle sturdiness that makes cartons great for packaging sensitive items like electronics and dishes. The vertical arrangement of the layered paper ensures the shape of the box holds up well even under the pressure of stacking.

Lightweight

The lightweight nature of cardboard shipping boxes are extraordinary. Many other shipping materials can be made more insulated with packaging filler. They can also be structurally strong.

This not only makes the physical handling of the packages easier, but it also drastically reduces shipping costs. Shipping costs are partly based on the weight of the cargo. Decreasing the weight of the package lowers the overall cost.

Affordable

Cardboard is very cheap to manufacture and source. You can easily find this material in just about any household or office. When you order them in whatever size, you will find that the unit cost is quite low. You can even secure cheaper deals by requesting quotes from multiple manufacturers and seeking bulk quantities. Bulk orders tend to come with deeper discounts.

A cardboard carton can easily be recycled, reused, repurposed, and up-cycled. They are sturdy enough to reuse for other purposes. They are manageable and lightweight when it is time to recycle them.

Merits of Using Wholesale Counter Displays to Promote New Products

wholesale counter display
Launching a new product in the market can be a tough sell. Chances are there are already leading brands that will fight hard to retain their market share. While difficult, it is not impossible to break into the market. You just need to have a good strategy in play.

Informing the public of whatever new offering you have will be vital. A wholesale counter display is a good way to accomplish this. Often placed in retail stores, they are useful tools in connecting with your target clientele. Here is why these custom displays make for a good investment.

Easily Visible

Cardboard pop displays are easy to spot in most retail stores. This is because they are often placed in high traffic areas where most shoppers will get a glimpse. Even in less populated offices, they are often kept at a good eye level that makes them hard to miss. Made of lightweight cardboard material, they are safe to place on most surfaces without fear they are too heavy or will hurt anyone if toppled over.

Their design also tends to feature front-facing sides that are branded with advertising messages. This information shown on the display can help make the brand and product more memorable in observers’ minds.

Convenient Sizing

A wholesale counter display can be customized to just about any shape or size. You can ensure they fit whatever marketing materials or product samples you want to load on them. You should also consider what size specifications retailers may prefer, depending on where the display will be placed. You do not want something so big you would have to find a less visible spot to support it.

Because these displays are typically made of foldable cardboard, they can also be space-saving. When not in use, they can be easily put in storage and unfolded as needed.

Attractive Design

There is much flexibility when it comes to the customization of these displays. Besides the dimensions, they can also be done up in a variety of attractive colors. Cardboard pop displays need to be eye-catching to draw the desired attention to the new products they are marketing. You can add illustrations and even equip it with media displays that play adverts on a loop.

Appealing graphics can be a big help in making the display stand out and encourage people to pick up whatever samples or pamphlets that are on the display.

Packaging Supplies Money Saving Tips

Here are a few ways to save money on packaging supplies.
Whether you are relocating your home or your business, you will likely find this pursuit an exhausting one. Not only does it take time and a fair amount of organization, but it can also be quite costly.

Besides the property costs involved, you have to contend with transport, insurance, and the likelihood of some damaged goods. Also, remember that you have to invest in packaging supplies. Ensuring your items are suitably boxed and wrapped up is important.

There is all manner of bumps and scrapes that happen when moving that can lead to property damage and loss. Securing your furniture, electronics, and other items helps boost chances your property will get to their destination in good shape. Here is how you can cut costs on your packaging, making this a less financially stressful experience.

Packaging supplies planning

When you know you are going to move in the coming months or weeks, you can start preparing early. You can stock up on such packaging supplies like newspapers and cartons. Many everyday items can prove useful during the moving process. We often come across many for free or at a low cost and end up throwing them away. You can start setting them aside for future use.

You can also start listing the items you will need to buy and begin checking on prices from different suppliers. Also, consider what personal items you can pair up to use as packaging. For instance, thick materials like sweaters can be used to wrap around delicate and expensive solid items.

Packaging supplies variety

Boxes are a must when moving. They are a good way to put together multiple small and fragile items. They can also be used to secure larger items for transport. But to ensure your items are well packaged, you will need the right sizes of boxes to work with.

When shopping for shipping supplies, opt for standard box sizes that can work well no matter the eclectic mix of items you are packing up. avoid sourcing for too big or too small-sized boxes that can be of little benefit. You will likely have them left over with no use. That means either having to also transport them to your new home or add them to our garbage for disposal.

Shop Around

Just as when sourcing for any other items, shopping around is a good way to ensure you getting value for money. Thankfully, there are many box manufacturers to choose from. An online search is a good way to find out possible suppliers in your vicinity. Prepare a list of all the packaging supplies you need and request a quote.

Be sure to factor in the cost of shipping and choose from those with a solid reputation. it is also advisable to select a supplier with a good variety of shipping supplies so you can get pretty much everything from one source at a good discount, if possible.

Benefits of Folding Boxes for Your Business

Whether you are moving house or stocking up on packaging material for the products you sell, folding boxes make for a good investment. These boxes are unique in their ability to be folded down into a flat shape when not in use. This can be both before and after they have been used.

Most businesses have multiple options when it comes to choosing their packaging materials. Folding cartons tend to be a top choice for several reasons.

Easy Transport and Storage

These are important factors when you are trying to minimize costs. When ordering these boxes from a manufacturer, the cost of shipping is often quite low. This is thanks to the lightweight nature of the cardboard material used. Because the boxes are folded into a flat shape, they are easy to stack and load into a transport vehicle.

They are also just as easy to store as they can be easily stacked in a warehouse or storage room. Being lightweight also ensures they can be piled up on top of each other without worrying that the ones at the bottom will be damaged. In their folded shape these boxes do not take up as much storage space.

Versatile Designs

Folding boxes can be manufactured in a wide array of shapes and sizes. Businesses can easily have the box dimensions customized to best fit whatever products they have. This not only helps optimize storage space for the cartons but also makes for better-secured packaging and lower cost of shipping to the final customer.

While cardboard is the material of choice for most cartons, they can also be made of other choices. This can include plastic, chipboard, and paperboard. Cardboard is most popular thanks to its lightweight nature, insulation properties, and strength. It is also quite cheap to manufacture and can be recycled.

Durability

Because folding cartons are made of cardboard or paperboard, they gain the advantage of being quite durable. They can withstand extraordinary amounts of pressure and still retain their shape. When unfolded and put to real-world use, these boxes can remain useful for many years. Especially when kept away from moisture.

This strength is also what makes them ideal for use in packaging heavier and fragile items. Even when lightweight, the boxes provide good protection from impact and punctures. the material also absorbs shocks well and alongside filler material, ensures the contents remain stable. This can be especially important to fragile items like glass and ceramic crockery, and electronics.